Increasing accesibility and user engagement for CoumbaWin
UX Design @ CoumbaWin
In the summer of 2024, I collaborated with their team to design a prototype aimed at attracting more clients by shifting from a subscription-based model to a flexible, per-project approach. The redesign focused on improving accessibility and usability while refining the overall UX to give the brand a more professional and polished feel.
Client
Coumba Win
Date
June 2024 - August 2024
Industry
Technology & Innovation
Scope of work
Website Design
Problem
CoumbaWin was having trouble attracting new clients, as many potential users were hesitant to commit to the company’s subscription-based pricing model. This hesitation was especially common among first-time or one-off users. To make the platform more accessible, we kept the subscription option but introduced a more flexible, project-based pricing system—giving clients the freedom to engage on their own terms. In addition to pricing updates, we also focused on improving overall usability and broadening the site’s appeal to better serve a diverse range of clients, not just local businesses.
Approach
To address these issues, we transitioned the platform to a price per project-based model—making it more accessible, outcome-driven, and aligned with how a greater success for this specific businesses. The updated design prioritizes simplicity without sacrificing functionality, ensuring the experience feels approachable to both new and returning clients. Below are a few examples of the low-fidelity prototypes developed during the early stages of this project.
The result was a clean, modern prototype built around a flexible, project-based workflow. This new model made it easier for clients to initiate partnerships without long-term commitment, while still giving clients the option of subscribing if interested. By enhancing visual design and simplifying navigation, we made the platform more intuitive and inviting for companies of all sizes and industries. The redesign achieved a 30% increase in client retention through effective user testing simulators.
